Why Is Market Research Important in Your Marketing Process?

Looking for small business marketing tips about market-research? Market-research is definitely one point, which is neglected in all the small business marketing tips until you on the Internet. So now that you know that one of the most important small business marketing tips includes proper market-research and traffic targeting, here is how you go about it in a systematic and methodical fashion.Small business marketing tips-proper market-researchYour main job is to make sure that the right traffic gets to know more about your product and services. This is definitely not going to happen, if you sit on your keister and relax, now that your website is on the Internet. You would need to do extensive marketing, getting people to read your articles, in which you have put your website’s URL for easy reference.Go on to the Internet and look for forums pertaining to your small business. Apart from that, you would need to network extensively, getting people to learn more about your product, services, valuable information that they can find extremely useful and other tips and techniques, which they can utilise properly. Your main focus is on building a worthwhile client list, and that can only be done by targeting the best potential client traffic.Some of the best small business tips include Ask, ask, and ask when pertaining to market-research. Let people get to know that your business is meeting a service as a leather demand, which is very much required. You need to identify a target market, which is on the lookout for your particular service and product. Another important, small business marketing tip — you do need to keep in mind the target audience before you start your business. How many people have a need for custom-made cockleshell boats? On the other hand, how many people have a need for home catering, small children’s clothing, and wedding planning? Saw the difference between the target markets?Small-Business Marketing Tips — Target Your Target Audience!Now, once you have quantified the manner in which you are going to meet the demand with proper supply, you need to do your market-research yourself, especially when you are on a budget! Start asking your family and friends about people who need wedding planners or small children’s clothing. Ask the suppliers of small children’s clothing about the demand in the market. Ask retailers about how many pieces of made-to-measure clothes are going to be acquired by them.There are plenty of places on the Internet, where you can get quite useful information on small business marketing tips, and market-research. Implement these small business marketing tips before you start on a business and even after it starts growing into a big business!

Web Directories – Performance, Purpose, Problems – A General Guide to Web Directories

The path to building a successful web directory is far from a simple task. It requires a certain amount of devotion to take a web directory script and transform it into a heavily used directory. Web directories contain more complexities than meets the eye, and I have learned first hand that the development of a quality web directory is no walk in the park. But a good web directory is worth its weight in gold, for both webmasters & internet surfers alike. Let us enter the world of web directories.A web directory acts much like a search engine, but on a much smaller scale. Web directories are essentially a categorized index of websites that have been submitted by website owners. Directories normally have search features, allowing users to search through the entire index, just like a search engine. The main differences between a directory and a search engine is that very few directories contain the amount of links that a search engine does. Search engines also collect data from websites, which is used to categorize and rank them. Directories lack the ability to “crawl”, or exam websites as search engines due, therefore the only information a directory contains on a particular website is the information that was submitted by the website owner. Most directories use meta tags and keywords to search for websites, where as search engines use complex algorithms that take into consideration much more than meta tags (the value of meta tags in search engines has actually declined). Web directories are not the most popular internet search tools because huge search engines like Google and Yahoo are much more convenient to use and contain a vast amount of resources available to be searched. The largest and most popular web directory is the Open Directory Project (DMOZ), whose links are indexed by Google, Yahoo, and the majority of other search engines. Google and Yahoo both have their own web directories as well. Though independently owned web directories may not be so popular for internet searchers, they do have their benefits for webmasters & surfers alike.Web directories can have several purposes, it all depends on what the administration’s intended goals are. Some web directories are purely advertising hot spots, while others focus on driving targeted traffic to the directory. Some directories are free, some paid, others both. Directories can have broad topics, or specific topics. Lets start with the different types of web directories.First, we have what is commonly referred to as a “niche” directory. Niche directories have a specific topic, or niche, and the links found within the directory reflect that. Examples of a niche would be automotive directories, sports directories, shopping directories, web promotion directories, etc. Niche directories are most beneficial to internet *searchers; they have a specific topic and therefore *surfers and *searchers have a better chance of finding what they want. In a human edited niche directory, you are very unlikely to find spam sites as well.We will label the next kind of web directory as a “Free for All” directory. Free for all directories have no specific topic. They are very broad in their category selection and links are usually hidden behind several sub-categories. Free for all websites can benefit webmasters so long as the “no follow” tag is not applied (page rank increase), however it is in your best interest to avoid free for all directories for several reasons. Using a free for all directory to search for a website is more likely than not going to require you to sort through heaps of spam. A lot of free for all directories are not human edited due to the massive amount of link requests they receive, and websites are not carefully examined before being approved into the directory. The link quality of some free for all directories is extremely poor. Also, a lot of free for all directories extract data from other directories; how original. No sense in supporting the lack of creativity or devotion in such web directories. Despite a flood of low quality free for all directories, there are some very good ones available. A well organized, human edited (human edited = higher quality links) free for all directory is a great place to search for websites. It also serves webmasters with increased website exposure and if they are lucky, the directory is indexed by Google and other search engines, therefore improving its ranking on search engine result pages.


The final type of web directories that will be examined are the poorest quality ones. Often referred to as “link farms” these directories are not human edited, due to contain high quality links, lack organization and unique features, and more often than not they become blacklisted from the major search engines. Searching these type of web directories is useless, and it’s highly recommended that you do not support such sites. Furthermore, if you are a webmaster, submitting your website to link farms will substantially decrease your popularity amongst search engines. These directories due more harm then good, and consequently give other directories a bad name.Whether you are submitting a website or searching for one, you will achieve the best results with a high quality niche directory. Webmasters, here are the common submission options for most web directories: Free submission: Submit your website to the directory for free. Simply fill out the form and wait for approval. A “no follow” tag is often placed on free submissions. Regular Submission: A small fee is usually necessary for regular submissions. Regular submissions can sometimes use the “no follow” tag. The main benefit is that submission approval times are significantly faster for regular submissions. Reciprocal Submissions: Free submissions that require a reciprocal link of the web directory to be placed onto the website you are submitting. Reciprocal submissions sometimes use “no follow’ tags, but often do not. Cost is free with reciprocal submissions. Featured Submissions: Paid submissions that grant you premium listing (websites listed in special section of category, generally above regular links), fast submission approval, and paid submissions do not place “no follow” tags on your links, meaning you gain a back link for search engine ranking benefits. Featured and regular submission fees are generally charged per year, and prices vary depending on the directory and the traffic it receives.Web directories have benefits for both webmasters and internet users. For webmasters, web directories main benefit is website exposure. Webmasters submit their websites to directories to increase their exposure. Not only can they receive traffic from people using the directory, but they can also benefit from a back link; a link to their website indexed by Google. Google ranks pages in several ways, but back links is one of the most important. A quality back link to your website increases your Google page rank. Enough quality directory back links, and your on your way to the top spot in Google search results. Bottom line: Web directories can increase your websites exposure by sending targeted traffic your way. For people using web directories as a search tool, web directories can offer you a big advantage over search engines. Search engine indexing is a big contest between website owners and therefore a lot of high quality content gets left out of the search engine result pages. Top results often go to corporations, big business, or highly devoted marketers. What about the little enthusiast and personal websites that contain valuable knowledge otherwise unavailable on the web?Well, a lot of these quality content websites can be found in web directories. If you are having trouble finding what your looking for in search engines, try searching for a niche directory and I bet you will find what your looking for. Furthermore, using web directories supports smaller businesses and helps the little guy out. Not everyone has the time or money to spend on internet marketing or website promotion, and web directories are a great way for these small websites to gain some exposure. Big search engines have monopolized the internet search market, and it makes the relationship between big search engines and website owners way to critical. Google doesn’t like you, and your sales drop 75 %. Now that does not seem right, does it? If more people frequented web directories, directory owners would gain a larger slice of the search engine market.There is a large number of web directories on the internet today that have been blacklisted by Google. It is best to avoid these directories at all costs; having your link listed there will most likely negatively affect your search engine rankings. But how do you know which directories to submit your URL to and which ones to avoid? These guidelines in rating web directories may help:1. Organization- Web Directories should be well organized and categorized.- Categories should be, neither, too broad nor too narrow. Category organization is important, but a directories search feature holds more value for finding links.- Links should be easily accessible.- Links should be posted into the correct category. If they are not, this is a sign of automated link approval, which should never be used in a directory. (Even the largest, most powerful of web directories are human edited).


- Poor quality and spam links should not be accepted into any decent web directory.2. Advertisements- A quality directory should contain a free submission option, so it is necessary for directories to offer sponsored listings and sale advertisement space. However, the page should not be cluttered with ads. This is a sign that the directory administration is too focused on making a quick buck than enhancing the internet experience.- If the directory has a specific topic, or niche, than the advertisements should pertain to that topic. Off topic and irrelevant ads do not belong on niche directories.3. Page Rank (PR)- Rumor has it that it’s possible to fake some page rank indicators. Make sure your page rank comes from a reliable source when examining the PR of a web directory.- Page rank is important factor in website popularity. However, directories that boast high page ranks, or have their page rank in the directory name or slogan typically use the page rank factor to compensate for their downfalls. It’s like bragging…and you want a modest web directory. Find a directory that shares and uses their page rank to the benefit of directory users, not a directory that clearly lacks in features but boasts a high PR.- Directories that display website links within a category in descending order of PR are less desirable than those that display links based on popularity (unique hits). Most desirable first, not highest PR; very beneficial to new websites attempting to build initial PR.4. No Follow Tag- A web directory that uses “no follow” tags on all links is useless.- “no follow” tags are acceptable on free submissions. Reciprocal & featured submissions should not be tagged as “no follow” links. This gives value and meaning to featured (sponsored) & reciprocal links, while controlling the amount of links indexed by search engines to a reasonable number.- In a quality directory, do not fear a “no follow” on your free submission. A good directory brings in targeted traffic, and though you may be missing out on that back link, there is still a lot of potential for increasing traffic.5. Reviews, Marketing, & Promotion- Search around for reviews and recommendations on web directories. There are some really good resources when it comes to choosing quality directories.- A web directory should be marketed to both webmasters & internet surfers. If a directory only attracts webmasters, what kind of web traffic is it likely to bring? Look into how the web directory is promoted and marketed.
These 5 guidelines can help you distinguish between low quality link farms and high quality, effective web directories. I hope this information helps you in your website’s marketing and promotion campaign, in terms of website directory submission.Teal Reid, SYC Automotive Directory Administrator

Still More Anomalies: Another Top Baker’s Dozen

You may not be happy with the world as it is, but at least it’s orderly and makes logical sense. Walk, don’t walk, green yellow red; money trickles in, money flows out; friends and politicians come and go, enemies and stuff accumulate; the sun rises and sets, the moon waxes and wanes; people are born, people die; the days, weeks, months, seasons. and years come and go with regularity. But dig a bit deeper beneath the surface and the world and the cosmos it inhabits, is one anomalous place.THE BIG BANG EVENT: This is no doubt a concept that nearly everyone has heard about, and swallowed hook, line and cosmological sinker because scientists present this creation of the Universe scenario as fact. It’s not fact; just the most viable theory of many theories and it has serious flaws. The accepted theoretical account of the creation or event that kick-started our Universe off not only has that event a something that created all of matter and energy, but all of time and space as well, and this creation event, to boot, all took place in a volume less than that of a pinhead (something in the realm of the quantum) and for no apparent reason at all. First there was nothing; then there was something. Wow!At best observations that support this are indirect being made some 13.7 billion years after-the-fact. Those indirect observations that provide evidence for the Big Bang event are the fact that the Universe is expanding; the Universe has a temperature – the remnants from the hot Big Bang called the cosmic microwave background radiation (CMBR) and the amounts and ratio of hydrogen to helium. In reality there are no direct observations as nobody was present at Ground Zero all those billions of years ago.There are really a couple of anomalies present in the standard Big Bang account. 1) You have a violation of causality – something (space, time, matter and energy) created from nothing which is a violation of several conservation laws or relationships. 2) You have a violation of pure common sense that tells you that you can not stuff the contents of the entire Universe into the realm of the quantum, something actually way less in volume in fact than a pinhead. If that’s not anomalous, I don’t know what is!SPEED OF LIGHT: The anomaly here is that in any other scenario, velocities can be added and subtracted, except the velocity that’s known as the speed of light. Within Relativity Theory, if there is anything unintuitive it is the fact that in the entire Universe, it is the speed of light alone that is absolute or fixed, not something like space or time. It’s unintuitive in that all other bits and pieces that are in motion can be added or subtracted. So, if you are in a train that is moving at say 100 km/hour and you throw a ball at 10 km/hour in the direction at which the train is moving, to an observer outside the train, your ball is traveling at 110 km/hour. If you throw the ball towards the rear of the train, an outside observer will measure the ball as moving at 90 km/hour. If on the other hand, you shine a flashlight in the train, an outside observer will see the velocity of the resulting light beam moving at the speed of light – not the speed of light PLUS the velocity of the train, or the speed of light MINUS the velocity of the train, but at the speed of light! That’s nuts, but it’s scientifically nuts and been proven again and again in any experiment you care to devise.QUANTUM GRAVITY AND THE THEORY OF EVERYTHING: We have the Theory of General Relativity (gravity) and Quantum Physics. Both are bedrocks of modern physics. Both are accurate to a high degree of experimental precision. Both aren’t compatible – with each other. Apparently, one (or both) of these theories must be wrong, or at best incomplete. That’s why the unification of the two (a theory of quantum gravity) is physics’ Holy Grail. However, that Holy Grail is proving as difficult to find as the Biblical Grail itself! But for the moment, it’s like the universe has two independent sets of laws – one governing the very large (gravity); one the very small (the quantum). This makes no natural or scientific sense.We have observations of four physical forces yet no theory which unites the three quantum forces (electromagnetism, the strong nuclear force and the weak nuclear force) with the one classical force – gravity. Theory needs to be satisfied. All of the four fundamental forces should be interconnected; some sort of unification principle must be in operation that relates all four, one to the other. However, these four fundamental forces that govern the Universe show no signs of any obvious unification – well actually the three quantum ones do (known as the GUT – Grand Unified Theory), but that’s where the unification ends. Gravity remains the wallflower. If the Big Bang theory is to be proven correct as stated, scientists must of necessity come up with a viable theory of quantum gravity that is an acceptable unification of the trio of quantum forces with gravity. There is, to date, no viable theory of quantum gravity despite thousands of physicists searching for one over many generations now. Mother Nature is an anomalous bitch!


QUASARS: Quasars are ‘quasi-stellar objects’. They are ‘stellar’ because they aren’t all that large (like a galaxy). They are ‘quasi’ because they give off energy way, way, way more times greater than any star known in any astronomical catalogue. They seem to be primordial objects – they formed long ago and are now far away. Quasars, like stars or galaxies, are their own entities and if two or more show a very close and special causality relationships then they should show identical recessional velocities (since the Universe is expanding and they are part of the Universe and that expansion). Recessional velocities are measured by an object’s red-shift. Theory identifies red-shift with velocity. However, you apparently have some observations of causality connected quasar pairs with vastly differing red-shifts (measurements of their recessional velocities). The anomaly, in an analogy, is that you can not have a runner running at 15 miles per hour holding hands with another runner running at 3 miles per hour!MASS: There are three fundamental properties of particles (like the electron, neutrinos, the numerous quarks, etc.) and their anti-particles (like the positron). They are charge, spin and mass. As the song goes, two out of three ain’t bad, but that still leaves one out of three out of joint. In this case, it’s mass. Nobody can predict from first principles what the masses of the fundamental particles should be. That’s fairly disturbing for something as fundamental as mass. Despite the relatively large number of particles (including their equal and opposite anti-particles), there are only a few allowed values for charge and spin, values pretty much confined to the physics infield. But, for some reason, the mass (usually expressed in equivalent energy units – Einstein’s famous equation) of the various particles are not only scattered throughout the physics ballpark but are all over the city map and beyond. They take on values (albeit one value per type of particle) over many orders of magnitude without any apparent pattern or regularity or relationship between them – and nobody has the foggiest idea why, not a validly theoretical idea, or even a ‘far out’ idea. Why should mass differ so greatly from the other fundamental properties part and parcel of those elementary particles? It’s like someone just drew a few dozens of numbers out of a hat containing multi hundreds of thousands of values and assigned them to the few dozens of particles willy-nilly. Something is screwy somewhere because something so fundamental shouldn’t be so anomalous.PHYSICAL CONSTANTS: There are constant reports of physical constants that aren’t – constant that is. Physical constants are just that – a constant. They have just one value, everywhere, every-when, and no exceptions. But apparently some ‘constants’ have more than one value depending of where and/or when. Theory and observations (if correct) are yet again not in harmony and that’s totally nuts!TIME TRAVEL: Time travel to the past is a staple of science fiction, but surprisingly has actual viability in modern general relativity physics. In general relativity physics, time travel to the past is theoretically possible – though damned difficult in practice. However, that means that those time travel paradoxes are possible, even likely.The anomaly are those lovable paradoxes like going back in time, say ten years, and killing yourself (which is a novel way of committing suicide), which means you couldn’t have existed to go back in time in the first place in order to kill yourself, which means you’re not dead so you can go back in time and murder yourself, etc. What kind of physics is that?The second anomaly however is that no time travelers have been observed from our future. You would think various significant historical events would be swarming with historians and tourists from the future where time travel is possible. Nobody from our present or past has time traveled back in time and left a proof-positive calling card that we’ve ever found in the fossil record or recorded in the history books.If something is possible, especially something as interesting as time travel, we would expect to see either people from our future in the here and now, or evidence that we’ve traveled to the past, like finding a human skeleton buried inside a T-Rex skeleton, as in inside the area where the T-Rex’s abdominal cavity would be! We don’t.CATTLE MUTILATIONS: There’s no disputing the bona-fides of this gruesome reality. It has been observed – after-the-fact – photographed, documented, and investigated by all manner of officialdom, as well as unofficial private investigators. And though oft referred to as ‘cattle’ mutilations, all manner of wildlife and other domestic livestock have been targeted too, the first reported case being a horse. Like the crop circle phenomena, there are three possible explanations: natural, human or alien.If natural, why has this phenomenon only become an issue since the 1960′s? Predator-prey relationships, scavengers, etc. have existed and been observed ever since humans have inhabited the continents. There should be no anomaly here if animal mutilations are just the normal continuation of Mother Nature in tooth and claw. But there is an anomaly. If predators or scavengers, why are there no footprints, and especially if predators, why no signs of a struggle? How can predators account for precision removal of just certain body parts with razor sharp incisions? Since there’s no blood associated with the mutilated carcasses, did predators drink up their entire victim’s blood like an animal version of Dracula?If humans or cultists are responsible, why hasn’t anyone claimed responsibility? Why hasn’t anyone been caught, tried, convicted, fined and/or imprisoned for trespass, animal cruelty, destruction of private property, etc.? Why no signs of human activity like tire tracks and footprints and litter (say a cigarette butt or beer can or two). Again, why no signs of a struggle?Some have suggested this is the work of government, or government departments, taking samples to monitor for various bovine nasties, like diseases, or other types of contamination that could endanger human health if these livestock were consumed. Really! There are vastly easier ways of legally gathering up tissue samples than sneaking around in the dead of night and killing/mutilating animals for a few body parts.So of course it has to be extraterrestrials! How can aliens mutilate cattle (and other livestock and wildlife), decade after decade, without ever being seen? Why would aliens be interested in wildlife and livestock in the first damned place, or at least some of their highly selected body parts?HUMAN CULTURE & CIVILIZATION: There are two relatively unexplained turning points in the evolution of modern man when contrasted with our more primate-like ancestors. One is the acquisition of what we call culture. Culture (like art appreciation and abstract ideas like an afterlife) happened within a fairly narrow timeframe, roughly 50,000 years ago, wherever nomadic bands of hunter-gatherers gathered. Why the sudden transition? The second great leap forward, again, within a narrow timeframe, some 9000 years ago, was the transition from nomadic lifestyles to settlements – farming crops and herding now domesticated wildlife. Settlements rapidly became villages became towns became cities. While some nomadic hunter-gatherers still roamed the plains, like the Australian aboriginal, what was once that nomadic rule now became that exception to that rule. In both cases, culture and civilization, the observational evidence is rock-solid; theory can’t really explain the transition, or at least the relatively rapid transition, around the world, from the tried-and-true before-the-fact pre-cultural nomadic lifestyle to the unknown leap of an untested experiment with culture and settlements.ANCIENT EGYPT: LIGHTING THE PYRAMIDS, etc. We all are aware that many of the ancient Egyptian structures, like pyramids and the tombs in the Valley of the Kings, contain vast numbers of deep and twisting passageways inside. Many of those interiors have been elaborately decorated with all manner of paintings and carvings of hieroglyphs, etc. Whether or not the interiors were decorated, there must have been a requirement for lighting. There were no glass windows. There were no battery-operated torches or flashlights. There was no electric lighting back then, though of course that’s how these structures are illuminated today for tourists and/or archaeologists. Neither source of available luminescent technology back then really holds a candle as it were to how they could have been actually employed. The obvious sources were burning torches, oil lamps, candles, etc. Now you don’t really want to undertake construction, detailed painting or carving stone by candlelight. In any event there are no traces of soot residue on the walls and ceilings. The alternative method was to position bronze or copper mirrors that reflect sunlight onto another mirror which in turn reflected that light onto another mirror further inside the structure which in turn reflected the light it received onto the next mirror down the line, etc. The physics problem is that the original sunlight gets so diluted so quickly after just a couple of mirrors in, that it becomes an impractical ways and means. If you have to penetrate very far inside the structure, and some passageways are indeed, very, very far inside, lighting with mirrors fail. The anomaly is you need adequate lighting yet there’s no really adequate source.


EXODUS, BOOK OF: There are multi-dozens of anomalies, things that just can’t be, reported in the Bible. Of all of these, the most anomalous is the Book of Exodus, because some of the events recorded there can be checked against another independent historical source. If the history in the Book of Exodus is found wanting, and it is, then if one holy book goes down the gurgler, then all the rest of the books are suspect too.The anomaly here is that the Book of Exodus features the land and peoples of ancient Egypt fairly prominently. A couple of key Biblical characters play leading roles there – Moses and Joseph – not to mention thousands of alleged Hebrew slaves. Nasty things happen to that land and those peoples like the ten plagues and the drowning of pharaoh’s army. The anomaly here is that you’d expect ancient Egyptian records to verify and collaborate and substantiate the Book of Exodus, but you don’t find anything of the sort. It’s as if the Biblical version took place in a parallel universe – or in the imagination of the all too human author.BIBLICAL MIRACLES: Then there’s this Biblical bit about Joshua commanding the sun to stand still (at least that’s the way I recall it). That’s a tall tale or myth but whatever, it can’t be a physical reality. But wait, there’s more! There’s Jonah and the whale; Eve’s creation from a rib; walking on the waters; the walls of Jericho tumbling down at the sound of no doubt out of tune trumpets or rams horns. In the Bible we have this tale of the multiplying of loaves and fishes out of virtually nothing.Miracles are part and parcel of any and all supernaturally based religions. Miracles of the supernatural kind (and that’s the only kind of miracle that counts here) violate one or more laws, principles or relationships established by science. There can be no such thing as a supernatural miracle in theory. However, there have been numerous reports of supernatural miracles.Reported events cannot violate the natural state of things. If they do violate that natural state of things, then they must be supernatural. There’s no known theory that can accommodate supernatural events. That’s part of the conflict between science and religion. The conflict is an anomaly.THE AFTERLIFE: A concept that closest to the hearts and minds of nearly all humans and human cultures past and present is what happens to us after we kick the bucket. The answer is we transcend into another life – an afterlife. Every culture, past and present, has an afterlife concept, a life after death concept, or some sort of an eternity or immortality worldview. Not all of the versions of the theoretical afterlife can be correct however. Idealistic theoretical expectations that when you die you won’t stay dead, versus practical reality that observations show that dead things stay dead, are indeed conflicting, therefore anomalous. However, nobody has ever come back from the dead to prove the reality of an afterlife to the satisfaction of any unbiased referee.From the examples above, I conclude that it almost seems as if someone (something) is ultimately responsible for our Universe, but he / she/ it / they didn’t quite think things through sufficiently. Methinks an all knowing, all powerful supernatural God type being wouldn’t have stuffed things up. So either the Universe is naturally stuffed up, or it was created stuffed up!

National Center for the Performance Arts

The newly opened National Center for the Performance Arts, formerly named the Chinese National Grand Theatre, is the largest performing art center in the world. It is shaped like a massive, silvery dome in the heart of China’s capital that offers Chinese and international art performances of the highest standards. It hosts opera, ballet, musicals, dance, dramas and traditional Chinese performances.Situated west of Tiananmen Square in Beijing, the National Center for Performance Art occupies an area of over 149,500 square meters. There are three gigantic halls located inside: a 2,416-seat opera house, a 2,017-seat concert hall and a 1,040-seat theater. Its goal is to become the center of Chinese performance art culture. The National Center for the Performing Arts took nearly five years to build at a cost of over 2.69million RMB.Designed by the famous French architect Paul Andreu, this imposing building is a fine example of modern architecture. It has been thought of as resembling an eggshell, a baozi (Chinese steamed bread), or even a giant bubble. The National Center for Performance Arts has been listed among the top ten architectural miracles by the USA, for its energy-saving and environmentally-sound design. The center has three firsts: it is the largest sky dome in the world, the deepest building in Beijing, and is home to the largest pine organ in Asia. As its prompters have said, the National Center for Performance Arts has a lush dazzling interior, sophisticated acoustics and a design that that is superior to most of Europe’s or America’s performing arts centers. This building is so unique that it stands out amongst the nearby government buildings in central Beijing and the imperial grandeur of the centuries-old Forbidden City.


The interior design of National Center for Performance Arts, it is quite spectacular. The dome’s interior is paneled with long Brazilian mahogany spans, giving the expanse an amazingly warm feeling. While the walls of the theater, the smallest of the performance spaces, are covered in thick padded silk which is divided into red, purple and tangerine strips. The ceiling of the grey-white color-schemed concert hall consists of undulating waves of acoustical panels that resemble abstract art. On the exterior shell of the center, there are over 500 lights that shine like the stars in the sky, making the National Center for Performance Arts looks like a visitor from the outer space.Even though the exterior appearance of National Centre for Performance Arts is futuristic in design, it does not clash with nearby buildings. Surrounded on one side by a large pool of water, the reflections in the water form an impressive sight day or night. For this reason, National Centre for Performance Arts is said to appear like a “bright pearl resting in a lake.Most visitors to the National Center for Performance Arts, come for the performances, but there is much more to this beautiful building than just the three gigantic halls. There are also many smaller places located inside the National Center for Performance Arts such as: an underwater hallway, an exhibition hall, olive hall, library center, Press-release hall, souvenir shop, and a coffee house. In these locations, visitors or audience members can enjoy other aspects of this amazing building other than just performances.The Center’s management has hired the best performers from throughout China to perform. Musicians such as pianist Yundi Li, and Lang Lang are regulars to the National Center for Performance Arts’stage. Many foreign troupes are vying for a chance to perform during the center’s opening season. The first foreign troupe to perform on the stage of the National Center for Performance Art was the Mariinsky Ballet Troup of St. Petersburg(still marketed in the U.S. under its Soviet-era name, the Kirov Opera and Ballet). Although the center’s musical groups,ballets, symphony orchestras, and Chinese opera have received far less attention, they are also performed by some of the best artists in China.


To allow each audience to fully and comfortably appreciate each performance, the National Center for Performance Arts has makes great effort in its design of the opera house, concert hall and theater. The materials used in the construction of the opera house were chosen for their ability to control sound. The ceiling of the concert hall is designed so that each audience member will enjoy an unforgettable experience. The theatre, the place with the most distinctive Chinese characteristic, has the most advanced stage facilities and the largest auditorium. Each seat in the National Center for Performance Arts is placed over an air vent which will allow each audience member to enjoy perfectly controlled temperatures, and each seat is designed with a muffling devise so that no sound will be made when audience members stand up,or sit down. These many different features of the center has been put in place to insure each audience member will receive the most from each performance they see.Even if visitors to Beijing have no interest in watching a performance at the National Centre for Performance Arts, a visit to the center will leave a deep impression on them. It is one of the most brilliant architectural designs in the world, and worth a visit.